So I posted an article about the delectable negroni a while back. It’s a ridiculously tasty way to consume Campari. Betsy mentioned their print ad involving a devil, and ever since then I get about a hit a day from google with people searching for that thing. This post isn’t going to help that trend, but since Campari is one of my favorite things I’ll do them a favor and tell you folks how to find a picture of the poster.

The advertisement you’re looking for is probably Matthew Rolston’s 2005 “Il Buono e il Brutto”. CampariUSA has a copy of it on their website, and I’d link to that copy, but in a fit of style-over-brains the site is entirely in flash which is why google can’t search it and I can’t link to it. So you’ll need to do the following:

1. Go to CompariUSA. It will resize your browser window because it’s an annoying flash-based site and it knows what you want better than you do.
2. Enter in your birth date and click “Enter”.
3. In the upper-left corner, click on Menu, then Culture, then Posters.
4. See those squares in bottom of your screen, under the poster? Those are miniature pictures helpfully made so small that you probably can’t actually use them to find the right one. Click on the 4th square from the right and you should see the angel and devil.

There’s another copy of the poster on the same site, but instead of talking about the photographer, it accompanies the poster with:

“Il Buono e Il Brutto” expresses the bold sensuality of classic Italian style while embodying the sinfully provocative taste.

Isn’t it remarkably vapid and annoying? Really, you’re better off ignoring all of the above and getting yourself a nice Campari based drink.